A passionate casting and show director, events producer, and entrepreneur  Michael Amazona Del Mar always takes on a project with fierce perfectionism – making him a respected figure within the regional industry. Armed with extensive experience and know-how, he has handled projects for the likes of Louis Vuitton and Dolce & Gabbana.

For Fashion Forward Dubai (FFWD), he is the exacting casting director behind the region’s most reputed fashion event.  For the last 11 seasons, he has helped the platform grow and come back even bigger and better in 2019. Aside from this, Michael runs IKON PRODUCTIONS which is one of the leading experiential marketing agencies in Dubai for over A decade. Specializing in Shopping Mall and Brand Activations. Notable Projects includes, First Ever Licensed Barbie Live Event at Dubai Festival City, Fashion Festival at The Outlet Village, the Summer Farm at Burjuman, Walk into Arts and Culture at Al Seef, Art Nights at DIFC, Al Khawaneej Walk Opening, Food Festival at Bluewaters.

Michael is hailed as one of the top 100 Most Influential Filipinos in the GULF for over 4 years in a row. Being in the UAE for over 15 years now, He continues to foster excellence in every project he pursues while strengthening relevant business ties in the industry.  He hopes to be a trailblazer and an inspiration to young entrepreneurs in the UAE.